VICTOR TATUM
digital & tangible things
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NMT Spark

NMT Spark is a movie rewards program for National Movie Theater's loyal customers. Functioning as an art director and brand strategist on team of four, the research lead to exciting strategy where memes and gifs became immediately relevant for movie goers. 

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SPARK App

The SPARK app allows users to have an awesome movie going experience. 

Create GIFs | Rate Movies | Get Movie Recommendations | Earn SPARK Points 

GIF Demo

Create gifs with the SPARK app and at the end of the film share it on social media and earn SPARK points. 

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